Disclaimer — Postcard Cabins was formerly named Getaway until October 2024. Below, you will see a mix of assets from before and after the company name change.
Postcard Cabins is the tiny cabin rental company known for offering cozy, restorative stays in nature. With over 25 locations, all located less than 2 hours from major US cities, Postcard Cabins give guests the space to disconnect from their screens/busy lives and reconnect with those who matter most, including themselves.
As Senior Graphic Designer, I design for a range of digital and print touchpoints including paid + organic social, email, and in-cabin collateral. I also assist at photoshoots, art directing and prop styling as needed. I work closely with the VP of Creative + Content, Senior Brand Designer, and the Growth team to craft meaningful visuals that drive brand awareness and most importantly, revenue.
Postcard Cabins
SKILLS / SCOPE
— Digital + Print Design
— Illustration
— Animation
Below is a curated selection of some high-performing paid social assets (static and animated) I created for our biggest revenue-driving channel.
As Design Lead of paid social, I greatly shaped the brands’ key visuals and brought a refreshed look and feel to seasonal, holiday, and evergreen ad suites. I increased our average monthly ads by a big margin - from 5 ads to over 50 monthly ads. Most notably, I delivered over 150 assets for our two-month-long Black Friday/Cyber Monday/Holiday campaign. This led to surpassed financial goals and record-breaking revenue. I also facilitated several paid ad work streams between our team and freelancers.
Paid Social
Below are some other promo + non-promo ads that are animated:
Below is a curated selection of the organic social media assets I created as Design Lead in 2023 and 2024. The assets include one-off posts, carousels, and series templates.
Organic Social
Print Collateral
When guests stay at a cabin, there are several pieces of print collateral that they see immediately on the table. I lead and/or collaborated on the design of several of these pieces including the Getaway Local Attractions card and the Getaway Guidebook Maps. I have also worked on print collateral for an influencer event hosted by Postcard Cabins - featuring a menu, instruction cards, and signage. Finally, I designed business cards for Postcard Cabin employees.
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